Creative Director • Video Editor • Motion Graphics • Kinetic Text • Color • Music Supervisor • Foley
“A sizzle reel that showcases all the amazing work Wall Street Journal has created for their clients over the past few years and that helps create a buzz for the future.”
Over the past few years I’ve helped Wall Street Journal create a plethora of content. From original content created for Wall Street Journal clients via their custom content division through direct work for the brand – creating and directing content for Wall Street Journal is always a pleasure.
My latest creation for Wall Street Journal was a little different this time around. They approached RIOT to create a sizzle reel that showcases all the amazing work Wall Street Journal has created for their clients over the past few years and that helps create a buzz about the future. As you can imagine, this was no small feat as Wall Street Journal has created a plethora of stunning content for their clients.
I called upon the animation talents of Rose Hidalgo to help compliment my motion graphics and kinetic text work by creating simple yet impactful hand drawn animations that served as a clever accompaniment to help further the story. Stassmonster and I creative directed the film together, sifting through hours of footage that comprise the final film showcased below.
Our B2C sizzle highlights content across varying platforms. From video content through events, we ensured we showcased not only the amazing work Wall Street Journal has been responsible for but also the vast array of talent that the brand align with. We approached the VO differently for this film, with the VO being recorded after the film was created so that it feels like it is a true accompaniment to the film as opposed to building a film around a VO. We think this approach was not only unique but worked really well and is something we will be using as a technique for other films in the future.