Director & Creative Architect

I’m MUG5, a New York–based director and multidisciplinary creative working at the intersection of film, design and sound. My work centers on world-building, shaping visual and sonic environments that feel intentional, immersive and culturally aware.

As founder of New York Creative Agency RIOT, I’ve built and led teams delivering large-scale creative production. Through MUG5, I collaborate independently or alongside production partners depending on the scale and ambition of the project.

Over the years I’ve led creative across global campaigns, brand identities, music releases and original artwork. Sometimes as director. Sometimes as creative lead. Often bridging both. I’m drawn to projects where concept, craft and culture align.

I’m available for direction, creative leadership and concept development on a daily or project basis, partnering with brands, bands, agencies and artists who value strong ideas and thoughtful execution.

Let’s build something that lasts.